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Monday 06 October, 2014 | TEXT_NEWS_RSS_FEED

LED lighting electricity supplier to follow the rise of Alibaba Jack Ma will no longer have to "harm the country."

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Ma said: "21st Century, or e-commerce, or no business can be." A few years ago, had seen perspective "Ma wrong country" a blogger drying out in a micro-blog, which said the Chinese electric providers mode of destruction of Chinese industry ecosystem is fatal, more harm than good. Wen pointed out that the electricity supplier should the transaction as a business model, channel agents and terminal stores will be a serious recession. The so-called "flat channels" will destroy thousands of agents and stores at the expense of the rapid train from logistics, warehousing and third-party payment industry trust monopolies. 
With Alibaba listing, Ma Yuncheng 2014 Hurun new richest man, as well as the growing ranks of the electricity supplier to produce "report card" in front, it is true there will be some electrical problems in the business development process, but now there should not be people will throw ideas "Ma harm the country," the bar. We already do not have to think about whether "electricity supplier" of the existence of this problem. Electricity supplier, we can not stop or can not conform to the trend. 


2014 Hurun chart display, IT industry, the fastest rising, the former top ten richest in five involved in the IT industry, in addition to Ma, there are Ma Tencent, Baidu, Robin Li, Ma Dongmin couple, Jingdong Liu Qiang East, millet Lei Jun, etc. . IT industry is the best industry development momentum, but also the main force driving the future of science and technology development. Wang once said: "rip your not the Internet, but you do not accept the Internet is that you do not use the Internet as a tool to combine with your industry or your final phase of your peers, they accepted the Internet, the Internet now. do their own thing together, out of you. "electricity supplier is inevitable technological development, is a general direction of future development, a new round of electricity supplier has quietly kicked off World War II. 
At present, LED lighting companies have set up e-commerce channels, e-commerce has become an essential business development channels. Whether it is a large coffee brand or emerging brands, enter the number of electricity suppliers in the field of lighting brands, more and more electric lighting industry provider market potential and development speed is unexpected. Among them, the sun lighting intends to hit 20 million into the e-commerce channels to develop its own brand. "Chau Ming Technology shares since August 2013 John Source, founded Chau Birmingham source brand since, to carry out O2O mode LED lighting industry promotion and operations, by online and offline customer support. Op lighting, Kingsun, the same side lighting, sun lighting, three male o Aurora, Chau Ming Technology and other lighting brands have in Lynx, Jingdong and other electronic business platform offers an online flagship store, and achieved good results data from the Lynx platform shows the overall category sales lamps lighting upward trend evident: in March 2011, lamp lighting products sales of 50 million yuan; 2011 "double-October", lamp lighting total sales exceeded 200 million yuan; 2012 "double eleven" lamps lighting category sales had reached 600 million yuan, an increase of 200%, including lighting products accounted for approximately 90%, home lighting is particularly prominent ; 2013 "double-October" on this day, Lynx platform in the sale of LED products reached 52,290 kinds, Jingdong Mall LED number 21,616 kinds of commodities, including selling product categories include LED Ceiling LED, LED lamps and other home lighting products. 

Faced with such a fiery electricity supplier channels, LED lighting business ready? The so-called know ourselves and to know yourself, then, LED lighting electricity supplier What are the advantages and disadvantages? How can we in the fierce battle LED lighting electricity supplier "stand out"? With these questions, we analyze together, the search for LED lighting electricity supplier of the road, so that the electricity supplier this road to go faster and better. 
Analysis and comparison: LED lighting electricity supplier model advantages and disadvantages 
E-commerce compared to traditional dealers, its less shops, utilities, labor, warehousing and logistics costs, thus showing a higher product cost compared to traditional dealers. Consumers understand the brand message through known channels and traditional media after the purchase, and then to buy high-quality products through this channel electricity supplier. From the consumer's point of view is concerned, the advantage is the convenience of e-commerce, consumers only need a computer will be able to browse through all the products. 
Electricity supplier disadvantage is manifested not provide better services. Currently, the electricity supplier was unable to provide a range of services in accordance with the individual needs of consumers. Because consumers includes public lighting class of customers and professional class of customers, customer demand for these two products, the mass class of customers tend to buy cost-effective large-circulation products, they can address the needs of the channel by the electricity supplier. Higher professional class customer needs, including lighting design, light design, the current electricity providers can not fully meet their needs. If the electricity supplier in the future development can solve these customer needs, it will become a mainstream sales channels. 
Future products will be developed in the direction of e-commerce, LED companies need to embrace change to meet the challenge, according to their own development stage objectives and strategic deployment of long-term development goals, choose their own development of sales channels, such as circulation enterprises You can choose a lower cost and profit electricity supplier channels, and project-oriented enterprises need to enhance the capacity of personalized service to meet customer needs, so as to ensure rapid development of enterprises. 
Explore: LED lighting electricity supplier "rise" of the Road 
Electricity supplier is a general direction of future development, can become bigger and stronger in the field of electronic business course, every business would like to see. But to become bigger and stronger in the electricity business, the first necessary condition is better staffing, an incomplete staffing companies, in order to take root in the field of electronic business is very difficult; secondly is to have professional and technical personnel, professional development is a part of the electricity supplier is very important to be professional in order to have the effect, not as long as money can be invested; finally be willing to spend money to promote the company's brand, not to promote corporate brand, corporate reputation will become the enterprise development a flawed electricity supplier. 
Involved in the field of electronic business, regardless of which company has been able to become the first choice of consumers in mind, they all have one thing in common: a focus on consumer experience. Increasing the level of consumption, online shopping is increasingly frequent today, depicting consistent service attitude, speed of delivery is to get consumers the three magic weapons. Nowadays, online and offline has been inseparable, so the next line of online sales and sales to the perfect combination, to provide consumers with the best service. 

LED lighting companies can differentiate the brand and strengthen interaction online and offline. In addition to the brand name of the inconsistency, the brand and its product positioning also realize the gap between online and offline. Most companies will choose wisely lamps and lighting plus zero similar pattern, brand flagship LED according to the line or the other, high-end positioning, online brand flagship LED home lighting, positioning the middle and low, so it goes, also in line with most consumers online, offline auto positioning and needs. But some channels missing funds large enterprises will choose to direct stake in existing online brand. 
Different electronic business platform, in the face of consumer groups is not the same, even though all electronic business platform, enterprises should also realize the difference. Currently, LED enterprises are mainly in the following four ways to layout electricity supplier channels: ? cooperation with integrated third-party electronic business platform, such as Lynx, Alibaba; chain trading platform ? cooperation with both online and offline, such as Jingdong Mall, Suning Tesco, Gome; ? cooperation with the media in line with the target market of home / electronic mall, such as Sina home Mall, Sohu home Shopping Mall, Huaqiang North, etc., some brands not only opened the shop, it also provides part of the entity under shops line service experience; ? self-sufficiency, establish official website, selling products on the official website. Most of the electricity supplier of the road LED enterprises rely mainly on Lynx, Alibaba and other third-party platforms. Depending on the product category, companies can be for different electricity supplier platform. 
LED lighting electricity supplier war, the price war is not only extensive, but mixed with the brand, war value, service, supply chain, etc. elements. Future LED electricity supplier should be done on the wireless side application articles, give full play to the "three micro-platform" (micro-blog, micro-channel, micro Amoy) issued preferential information, so that users real-time dynamic control of marketing activities, feedback buying experience, improve customer experience the fun . Into electricity supplier channels, LED lighting enterprises online procurement, investment, branding, distribution channels, such as the coexistence of a variety of ways to develop the way. Future LED lighting electricity supplier "three-dimensional marketing" may now rival traditional channels, becoming the general direction of development.





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