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Sunday 17 May, 2015 | TEXT_NEWS_RSS_FEED

How LED lighting enterprises in brand building?

by Administrator | post a comment

Many lighting the city, in addition to signs, lighting products are almost always a mold carved out of, manufacturers lack of originality and design innovation, and even decor, brand VI system are all exactly the same, because the manufacturers simply do not understand the system takes a brand so much money.

With the development of China's market economy, trade era and gradually developed into a brand of the times, many industries are turning to brand competition from product competition, consumer behavior gradually into branded consumer goods consumption. In the era of the brand, the role of the companies to enhance brand image, increase market share, improve profitability and other aspects have been revealed in, consumer groups who have recognized strong brand, who will not in the market, "Ebb Tide" in the process It is eliminated.

Lighting enterprise: as a warehouse store

Lighting store brand behind the huge R & D, design, logistics, marketing, image display terminals and other expenses, is not an ordinary SMEs can bear to a second-tier market, brand stores, for example, a lighting store alone would cost nearly a million or even millions, enough to make a lot of companies and dealers prohibitive. Although the town has more than 24000 lighting-related brand, but in the end luminaires market consumers with access to the upper reaches of the brand is not lighting to 2000, and through the retail store system shows less than 200, it is not difficult to see lighting brand building The original form and difficult. Through lighting the city, in addition to signs, lighting products are almost always a mold carved out of, manufacturers lack of originality and design innovation, and even decor, brand VI system are all exactly the same, because the manufacturers simply do not understand the system needs a brand spend so much money, and even hundreds of business owners are looking for an advertising plan with the company planners, only low-cost operation under the brand system solutions has been done according to the trademark business owners, address, telephone and so little modification trouble. This "self-deception" branding model, in fact, can not implement the brand display process, I walked into dozens of lighting store survey found that many stores directly to the brand showrooms as a warehouse, as much as possible into the various model, there is no brand culture connotation at all; many so-called "flagship" brand showrooms, even lighting products price tag can not do, resulting in 80 percent of the time wasted on bargain purchase to the customer's perception and experience is very not good.

From a consumer brand watch lighting companies want it?

In the end want to do the brand, let me see an example: Sally friend phoned Tucao he is very depressed, he had planned to decorating their own homes, some of the fixtures in the new home of choice, with his new wife had a disagreement. Faced with an array of city lights lighting products, Mr. Zhang is a Chinese charm fancy-name brass lamps, and Mrs. Zhang is a stylish fancy crystal lamp brand, also argue plausibly that a quality brand of more reliable. This would also argue Mr. Zhang see storefront brand products in terms of product or brand image, than the ordinary no-name advantage, can not help but sometimes some speechless.

How to build their own brand

Large lighting companies can quickly accumulate resources and strong financial capability to create their own brand empire, but for many small companies, in the end want to do brand? How to use the "stretched" the financial resources to build their own brand?

Brand successfully established itself on the premise that business has on the market and consumers valuable special ability, but the brand is to emphasize that value out, and apart from the competition in the minds of consumers in the past. Therefore, small companies must be based on relevant factor in the development stage of their own which, the market situation of products or services, consumer and maturity to choose the right brand-building methods.

Product differentiation market areas, people are concerned about functionality consumption, new products and new technology products or services are being developed. Lighting company to build brand, the key is to enhance product differentiation, create better products. By word of mouth marketing to do the brand. Word of mouth marketing is the process of applying the concept of word of mouth marketing to attract consumers, the media and the general public's spontaneous attention, giving them the opportunity to discuss products and brands, and talk on the basis of the evaluation can win consumers and produce positive recommendation behavior, making the product stand out in the consumer buying decision process. Word of mouth marketing needs at different points of contact and consumer dialogue, so that consumers understand the product and brand marketing initiative to help you further.





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